Brand: Brand owners are to bring a premium, generate an intangible asset value, and his carrier is used, and other competitors' products or services to distinguish the name, term, symbol, mark or design, and combinations thereof, source of added value from the impression on the mind of consumers of its carrier formed. Design: Design is the kind of planning, programming, conceived conveyed through visual forms of active process. Human labor to transform the world by creating civilization, to create material and spiritual wealth, but the most basic, the most important activity is the creation of the Creator. Vision: The vision, humans and animals perceive external objects the size, shading, color, movement, access to information is important for the body to survive, at least more than 80% of external information obtained through vision, vision is the most human and animal important sense. Promotion: their products, services, technology, culture, stories and so on through the four traditional media (newspapers, radio, television, Internet) advertising to let people learn more about the organization and so on, to accept, to achieve publicity, popularity purposes.